It’s all about shape, not the size! It seems that Levi’s has reinvented the way we shop for jeans. This fall sees the Levi’s Curve ID which celebrates the true curves of a woman with three distinct fits that address a diverse range of body shapes. The fits are — Slight, Demi and Bold.
Like no other brand before, Levi’s Curve ID utilizes unique and personalized cuts focusing on the forms and proportions of the female body, not its size. This unique fit system was developed after the Levi’s brand studied more than 60,000 body scans and spoke with women around the world of all shapes and sizes – and made a huge discovery that for most of us non-models out there, there can be a slight difference between a woman’s hips and her rear – the greater the difference, the more lavish the body….Finally!
After all “not all behinds were created equal.” That’s the memorable marketing phrase from the folks behind Levi’s Curve ID…
