I'm a London-based South African-French-Israeli-Argentinean lifestyle reporter and mum to 3 kids who is crazy- passionate about photography and fashion.

I combine my take on fashion, travel, events & must-haves, with moments that are real and current to me in my life.  Brands that I collaborate with are often handpicked in order to make my reporting relevant to my readers. I like to think of Paris Popcorn as a strong micro-influencer that people enjoy following for inspiration - from shopping to travel. Combining motherhood with a dose of ‘glamourhood’. 

My heart is with the "sustainable" lifestyle and I've also become somewhat of a "mom expert" on leading a gluten-free life.

I have been an influencer, copywriter and creative director since 2008 working mostly from Paris and London consulting various brands both established and start-ups on creative-direction of their content to creating enticing reportages for them. Every image and word is carefully curated resulting in what I aim for "a spellbound digital story-telling".


Since launching in 2008, I have worked with a wide clientele of global brands including Bulgari, L’Oreal, Veuve Clicquot, and Vitamin Water. I am also the face of the Paris-based tea company Nous Tea, an organic tea company that connects with nature and that supports the broader human communities in need around the world.

Nirit Sumeruk

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The clothing and beauty items featured on this blog may have been gifted or bought with discount codes or vouchers or simply bought on my own means. I will never promote something I don't like, this bloagazine is my canvas where I share things that I love. I do utilize an affiliate commission services such as Amazon and as an Amazon Associate, I earn from qualifying purchases (ie: I earn a percentage of commission on product sales, as the majority of bloggers). This site, therefore, uses cookies. The links or products don’t cost the buyer any more than they normally would – the commission is taken from the retailer via the commission platform, and therefore is a little thank you from the retailer, for me showing you the product.