About Me

I'm a London-based South African-French-Israeli-Argentinean lifestyle reporter and mum to 3 kids. Yes! That's quite a mouth full, but I am very proud of my 4 cultures and 5 languages, and mostly exposing my children to such diversity. 

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I combine my take on fashion, travel, culture & lifestyle with moments that are real and current to me in my life.  Brands that I collaborate with are often handpicked in order to make my reporting relevant and honest to my readers. I like to think of Paris Popcorn as a micro-influencer that people enjoy following for its down-to-earth approach and hence find inspiration while paging through my little online "homemade" magazine.​

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I have been an influencer, copywriter, and creative director (and a professional voice-over artist!)  since 2008 working mostly from Paris and London consulting various brands both established and start-ups - helping with the creative direction of their content and also creating enticing visuals & texts. Every image and word is carefully curated resulting in what I aim for "a spellbound digital story-telling".

 

Since launching in 2008, I have worked with a wide clientele of global brands including Bulgari, L’Oreal, Veuve Clicquot, and Vitamin Water. I am also the face of the Paris-based tea company Nous Tea, an organic tea company that connects with nature and that supports the broader human communities in need around the worl​d. I love the sustainable, I love what connects and inspires people, and while pouring my heart into what I do, I love most combining motherhood with a dose of ‘glamourhood’. I like to keep things real, no one is perfect, and that's the beauty of it all! 

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Please don't be shy and contact me for collaborations! I'm always happy to hear about new projects and ideas.

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Nirit Sumeruk d'Abbou

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