About

I'm a London-based South African-French-Argentinean lifestyle reporter and mum to 3 kids who is crazy- passionate about photography and fashion.

I combine my take on fashion, travel, events & must-haves, with moments that are real and current to me in my life.  Brands that I collaborate with are often handpicked in order to make my reporting relevant to my readers. I like to think of Paris Popcorn as a strong micro-influencer that people enjoy following for inspiration - from shopping to travel. Combining motherhood with a dose of ‘glamourhood’. 

My heart is with the "sustainable" lifestyle and I've also become somewhat of a "mom expert" on leading a gluten-free life.

I have been an influencer, copywriter and creative director since 2008 working mostly from Paris and London consulting various brands both established and start-ups on creative-direction of their content to creating enticing reportages for them. Every image and word is carefully curated resulting in what I aim for "a spellbound digital story-telling".

 

Since launching in 2008, I have worked with a wide clientele of global brands including Bulgari, L’Oreal, Veuve Clicquot, and Vitamin Water. I am also the face of the Paris-based tea company Nous Tea, an organic tea company that connects with nature and that supports the broader human communities in need around the world.

Nirit Sumeruk


For all project inquiries:
info@parispopcorn.com

 

Other inquiries:
nirit@parispopcorn.com

 

DISCLAIMER

The clothing and beauty items featured on this blog may have been gifted or bought with discount codes or vouchers or simply bought on my own means. I will never promote something I don't like, this bloagazine is my canvas where I share things that I love. I do utilize an affiliate commission services such as Amazon and as an Amazon Associate, I earn from qualifying purchases (ie: I earn a percentage of commission on product sales, as the majority of bloggers). This site, therefore, uses cookies. The links or products don’t cost the buyer any more than they normally would – the commission is taken from the retailer via the commission platform, and therefore is a little thank you from the retailer, for me showing you the product. 

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