My Guerlain Obsession
- Paris Popcorn
- Jul 4
- 2 min read

Ah Guerlain! One of the oldest perfume and skincare houses in the world - founded in 1828 by Pierre-François Pascal Guerlain - weaving its magic for nearly two centuries. From Empress Eugénie to modern Parisiennes (aka moi!), Guerlain has been the ultimate symbol of French elegance and refinement.
I first discovered Guerlain’s Insolence almost 20 years ago, shortly after moving to Paris in 2006. I tried Insolence, and it was love at first spritz — and quickly became my signature scent. (fyi, Insolence Eau de Parfum, is known as "the fragrance of uncompromising love"

What makes Guerlain so special isn’t just the perfumes (though they are incredible and every bottle feels like an heirloom), but the way the brand embodies the art of living à la française (try their amazing terracotta bronzer too!)

Enjoying a slow walk yesterday along the Champs-Élysées on a very hot July morning, I found myself stepping inside their flagship boutique and heading straight towards "my usual", the Les Légendaires collection. Inspired by some of the greatest love stories in history, each fragrance leaves an unforgettable aura of emotion in its wake. Without hesitation, I picked up a fresh bottle of Insolance (it felt like slipping into a perfectly tailored trench coat or sipping champagne on a quiet Parisian balcony) and asked for my name to be engraved on the bottle...

A note about the legendary bottle: Designed by Raymond Guerlain in 1912, its iconic “inverted heart” bottle is underscored with graceful scrolls typical of Art Nouveau. Its avant-garde stopper, in the form of a hollowed heart, evokes the delicate romanticism of this perfumery masterpiece and represents a real technical feat at the time.
Let yourself get lost in the scents, the history, the craftsmanship and maybe fall in love....
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